13 years hunting criminals who didn’t want to be found.
Now I find something harder to find — invisible experts.

Ex-Law Enforcement to award-winning entrepreneur, international keynote speaker, author and podcaster - meet the visibility strategist behind hundreds of successful businesses.

USA ✦ Australia ✦ UK ✦ Indonesia ✦ 350+ media appearances ✦ 13 years law enforcement ✦ Author of Position Me ✦ Available for speaking engagements

Most brand strategists start by asking you who you are. I don't trust the answer.

People are unreliable narrators about themselves.

They undersell the thing that's actually remarkable and oversell the thing they worked hardest at.
I don't start with your answers. I start with your evidence — the client results, the things people say when you're not in the room, the pattern across twenty years that you're too close to see.

Then I tell you what it proves. Welcome to Visibility Strategy from a Criminal Intelligence Analyst.

  • 01. Fractional CMO

    I don't just advise companies - I step inside them.

    I become part of your leadership team, embedding visibility, positioning and commercial strategy into every decision.

  • 02. Keynotes & MC

    Practical keynotes on trust, influence and human behaviour, drawn from 13 years in criminal intelligence and designed to change how people lead, communicate and connect.

  • 03. Awards Strategist

    From identifying the right awards to writing submissions judges remember, we build recognition that compounds long after the trophy.

  • A woman in a floral dress standing and smiling in a conference or meeting room with several people seated at tables.

    04. Media & Thought Leadership

    We build reputations that attract interviews, opportunities and invitations.

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I spent 13 years finding people who didn't want to be found. Now I find the people who deserve to be.

I spent 13 years finding people who didn't want to be found. Now I find the people who deserve to be.