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Told “Female Entrepreneurs Aren’t a Real Thing” Pushes 3 Women from 3 Countries to Start an International Movement

Told “Female Entrepreneurs Aren’t a Real Thing” Pushes 3 Women from 3 Countries to Start an International Movement

Long Beach, California: The older businessman — seated across the small mastermind table — dismissed all women in one curt sentence: “Honey, female entrepreneurs aren’t a real thing. They don’t make any money.”

Entrepreneurs Jemimah Ashleigh of Australia, Alecia May of Canada, and Laura Petersen of the United States shot livid looks at each other. The problem, however, is that statistics actually support this statement. 

“Globally, 97% of female start-ups fail in the first 5 years. This is twice the rate of our male counterparts,” says Jemimah Ashleigh, an award-winning branding and positioning expert out of Canberra, Australia.

But instead of getting angry at the rude comment, the three women decided to take action and ignite a movement. Who Run the World (WRTW) is a unique, international collaboration to provide women the right tools, in the right order, at the right time, and in a cost-effective way to make their businesses survive and thrive.

“Our goal is to reduce the failure rate for female businesses by 50% before the year 2030,” says Laura Petersen, a bestselling book writing and launch specialist in San Diego, California.

WRTW officially launches July 29, 2019 for just $99/year (special launch pricing through August 5th). Powered by Thinkific, membership includes an online platform with training on topics important for business success in today’s fast-paced, digital world from both the three founders and expert leaders from around the globe. Members also have access to worldwide networking opportunities, local events, international events (starting 2020), and much more.

“It’s all about collaboration, not competition. It’s time we did our part to help more women succeed. A rising tide raises all ships,” says Alecia May, an event and sponsorship expert outside Toronto, Canada.

To learn more and join the movement, visit:

Contact Information:
• Jemimah Ashleigh (Australia):  +61410580757
• Laura Petersen (USA): +1 (949) 288-3278
• Alecia May (Canada): 


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